Who We Are - Our Story, Mission & Values
Who We Are - Our Story, Mission & Values
Founded in 2010 with a vision to revolutionize furniture manufacturing through quality, innovation, and customer partnership, we have grown from a single facility in China to a global manufacturing network serving 50+ countries. Our journey is built on trust, excellence, and a relentless commitment to helping our partners succeed.
Building Furniture Partnerships Since 2010
From startup to global manufacturer | 15+ years of excellence | Trusted by 1,000+ businesses worldwide
Our Story
The Beginning (2010-2013)
Yanosaku was founded in 2010 in Foshan, Guangdong—the heart of China's furniture manufacturing industry. Starting with a 10,000 sqm facility and a team of 50 dedicated craftsmen, we had a clear vision: to become a trusted manufacturing partner for furniture businesses worldwide by delivering exceptional quality, competitive pricing, and responsive service.
Our founder recognized a gap in the market—many furniture suppliers offered either low prices with inconsistent quality or high quality at premium prices. We set out to bridge this gap by combining advanced manufacturing technology with skilled craftsmanship and rigorous quality control, all while maintaining factory-direct pricing.
Growth & Expansion (2014-2017)
As word spread about our quality and reliability, demand grew rapidly. By 2015, we had expanded our Guangdong facility to 30,000 sqm and increased our workforce to 120 employees. We invested heavily in automated CNC machinery, quality control systems, and employee training programs.
During this period, we achieved several key milestones:
- ISO 9001:2015 certification (2014)
- FSC Chain of Custody certification (2015)
- CARB Phase 2 compliance for North American markets (2016)
- Expanded to serve 20+ countries across North America, Europe, and Asia-Pacific (2017)
Multi-Location Strategy (2018-2020)
Recognizing the need for geographic diversification and tariff optimization, we launched our multi-country manufacturing strategy. In 2018, we opened our Vietnam facility in Binh Duong Province, specializing in solid wood furniture and leveraging Vietnam's trade agreements (CPTPP, EVFTA) for preferential market access.
In 2020, despite global challenges, we opened our Malaysia facility in Johor, focusing on premium furniture production and serving as a strategic hub for Southeast Asia and Asia-Pacific markets.
This expansion gave us:
- 100,000+ sqm total production area across three countries
- 50,000+ pieces monthly production capacity
- Flexibility to optimize costs, tariffs, and delivery times
- Risk mitigation through geographic diversification
Innovation & Market Leadership (2021-Present)
The past five years have been marked by continuous innovation and market leadership. We've invested in:
- Technology: Advanced ERP systems, automated production lines, digital quality management
- Sustainability: Eco-friendly materials, waste reduction programs, energy-efficient processes
- Market Intelligence: Data analytics for trend forecasting and bestseller identification
- Customer Service: Dedicated account managers, online order tracking, 24-hour response times
Today, we proudly serve 1,000+ businesses across 50+ countries, from small retailers testing new products to large distributors placing container orders and hospitality groups furnishing multi-property projects.
Our Mission
Empowering Furniture Businesses to Succeed
We exist to help furniture retailers, distributors, and brands grow their businesses by providing quality products, flexible solutions, and market insights that drive success.
We believe that our success is measured by our customers' success. When a retailer sells through their inventory quickly, when a distributor expands to new markets, when a hotel project is completed on time and on budget—that's when we know we've fulfilled our mission.
How We Fulfill Our Mission:
- Quality Without Compromise: Every piece meets international standards and exceeds expectations
- Flexibility & Scalability: From 5-unit test orders to 5,000-piece bulk orders, we adapt to your needs
- Speed & Reliability: Fast lead times, on-time delivery, proactive communication
- Market Intelligence: Share insights, trends, and bestseller data to guide your decisions
- Partnership Approach: Your challenges are our challenges; we solve them together
- Continuous Improvement: Always refining quality, processes, and service
Our Core Values
Quality First, Always
Quality is not negotiable. We never cut corners, never compromise standards, and never ship products that don't meet our rigorous quality criteria. Our <0.5% defect rate and <2% return rate prove that quality-first approach works.
In Practice: Multi-stage inspection, ISO 9001 certification, third-party audits, continuous quality training
Customer Success is Our Success
We measure our performance by our customers' results. When you succeed, we succeed. This means providing not just products, but solutions, insights, and support that help your business grow.
In Practice: Flexible MOQ, market trend reports, dedicated account managers, responsive service
Innovation & Agility
The furniture industry evolves rapidly. We stay ahead by embracing innovation in technology, processes, and business models. Our agile supply chain responds to market changes in days, not months.
In Practice: Rush production capabilities, trend forecasting, automated systems, continuous process improvement
Integrity & Transparency
We build trust through honest communication, transparent pricing, and keeping our commitments. No hidden fees, no surprises, no excuses—just straightforward partnership.
In Practice: Clear quotations, realistic timelines, proactive issue communication, honest feedback
Sustainability & Responsibility
We are committed to responsible manufacturing that protects our planet and supports our communities. From FSC-certified materials to fair labor practices, we do business the right way.
In Practice: FSC certification, BSCI compliance, eco-friendly materials, waste reduction programs
People & Culture
Our team is our greatest asset. We invest in training, safety, fair compensation, and career development because skilled, motivated employees deliver better quality and service.
In Practice: Ongoing training programs, safe working conditions, competitive wages, career advancement opportunities
Our Team
400+ Dedicated Professionals
Behind every piece of furniture is a team of skilled craftsmen, quality inspectors, designers, engineers, and support staff committed to excellence.
Leadership Team
Our leadership brings decades of combined experience in furniture manufacturing, international trade, quality management, and customer service. They set the vision, maintain our values, and ensure we deliver on our promises.
Manufacturing Team (300+ employees)
- Production Managers: Oversee daily operations, production scheduling, efficiency optimization
- Skilled Craftsmen: Experienced woodworkers, upholsterers, finishers, assemblers
- CNC Operators: Operate advanced machinery with precision and expertise
- Quality Control Inspectors: 50+ dedicated QC professionals ensuring every product meets standards
Design & Engineering Team (20+ employees)
- Product Designers: Create 3D renderings, develop custom designs, refine existing products
- Engineers: Technical drawings, structural analysis, compliance testing
- Prototyping Specialists: Build samples, test functionality, iterate designs
Customer Service & Sales Team (30+ employees)
- Account Managers: Dedicated support for key customers and partners
- Sales Representatives: Respond to inquiries, prepare quotations, guide product selection
- Customer Service: Order tracking, issue resolution, proactive communication
Operations & Logistics Team (50+ employees)
- Supply Chain Managers: Material sourcing, inventory management, supplier relationships
- Logistics Coordinators: Shipping arrangements, customs documentation, delivery tracking
- Warehouse Staff: Inventory control, packaging, container loading
Our Commitment to You
Quality Guarantee
Every product undergoes rigorous inspection. If it doesn't meet our standards, it doesn't ship. Our <0.5% defect rate proves our commitment to quality.
On-Time Delivery
We provide realistic timelines and deliver on our promises. Our 98.5% on-time delivery rate demonstrates our reliability.
Responsive Service
Questions answered within 24 hours, quotations within 48 hours, proactive communication throughout production and shipping.
Fair Pricing
Factory-direct pricing with transparent cost structures. No hidden fees, no surprises—just honest, competitive pricing.
Continuous Improvement
We never stop improving. Regular quality reviews, process optimization, technology investment, and customer feedback integration.
Long-Term Partnership
We're not just a supplier—we're your manufacturing partner. We invest in understanding your business and supporting your growth.
Awards & Recognition
- ISO 9001:2015 Certified - Quality Management System (2014-Present)
- FSC Certified - Sustainable Forestry & Chain of Custody (2015-Present)
- BSCI Certified - Business Social Compliance Initiative (2016-Present)
- Top Supplier Award - Recognized by multiple retail partners for quality and service excellence
- Export Excellence - Acknowledged by local government for international trade contribution
Join Our Growing Family of Partners
Become part of our story and let us help write yours
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📧 Email: wholesale@yanosaku.com
💬 Live Chat: Available 27 X 7 (Answer within 2 business days)
📱 WhatsApp: +86 178 0546 0741
Learn More:
What We Do | Market Experience | Global Customers